Korean’s awareness of discrimination. Like this example, many people in Korean society think that hate crime does not exist in Korea. That is mainly because most of hate crime cases that people heard are the ones of different countries. However, hate crime does exist in Korea, and it is quite severe in some way. Table 1 shows that out of 665 people who answered survey, 66 people have experience
Korean masterpiece
- Triggered productions by young generation: Under heavy censorship by Japan
- Nationalistic film form: character, theme, narrative, style
- Maverick brought heyday in Korean cinema: ended with Na’s death in 1937
- Filmmakers, Actors flew to Shanghai: Jin Yan(김염), Heo Young(Dr.Hu Yung)
Controversial Issues in Korean Silent Films
- Public awareness of drastic s
Brand image of Mobiles
i) Identity
Brand awareness
The acceptability of the brand and builds the perception of the firm within the target market
The level of consumer satisfaction and it reflects overall consumer behavior towards a brand
Customers’ personal opinions and evaluations with regard to the brand
The ways in which the product or service att
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
Concentrate
On the city
Population on the city is increase
of the population more than 2 / 3 live in urban by increasing urban concentration because of the rapid industrialization
As a result,
The amount of the trash increases suddenly and the kinds also become various that the city-environment problem caused by the trash becomes more serious
(모세영, 홍재근, 김만수)
Increase
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
[Article 2]
Japan: long live the elderly!
For several years brands operating on the Japanese market have been facing two challenges: firstly, a persistent economic slump and, secondly, an unprecedented demographic crisis. During the last breakfast-debate organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in